As a progressive move, Quora takes a leap with advertising policies. The initial non-targeted audience can now be targeted and filtered by the advertisers. They can upload the list of emails of target audience to Quora and select their viewership which is desirable for the brand. The approach has been implemented to identify the correct
While browsing through Facebook’s news feed, we generally encounter a lot of advertisements & posts that crowd our feed. Facebook has begun experiments that provide exclusivity of viewing posts from friends & family and shift the publisher’s ads & posts to an alternate timeline. The tests are being conducted based on the user intent of
Photos are an important tool for grabbing attention of the viewers. Whether the design has effective content or not, if there are appealing visuals then it surely increases the engagement. Views grow and conversation rates shoot up. However, there are certain aspects that becomes mandatory for the images to become powerful. Have a Look at
Instagram is the new age social media which is fun, easily accessible and gaining immense popularity. While, it is the best platform for the photographers to exhibit their extraordinary skills, it is becoming a powerful hub for businesses to showcase their USP as well. Initially, Instagram wasn’t considered a potential platform for business but now
“Social media replaces nothing, but compliments everything.” – Neal Schaffer Initially the concept of social media marketing (SMM) does not attract a lot of minds. It was considered as just one of the digital marketing tools, but gradually with time it has turned up as an important channel of marketing for business of all sizes.