Browsing category Optimization

Ad Networks Delivering Optimal Results in India


India is a country having world’s third largest internet user base thereby holding the potential to let e-commerce and other businesses flourish in a full-flagged manner. Affiliate Marketing acts as the anchor between merchants and consumers available online. According to a new research from Forrester, Affiliate Marketing Industry is expected to grow as big as

Dealing with Ad Blocking


Internet is full of information and a major part of information on the internet is free. Millions of blogs and websites are updated every day with information and people access it free of cost. Audience pay by giving attention to the brand messages given alongside with the content in the lieu of getting information free

Is making website responsive enough for display mobile ads?


Recently introduced Google’s Mobile-First Rule will pull the SERPs of responsive websites up. So, it can be clearly understood that mobile display ads will be fruitful on responsive websites only. But, making website responsive is enough? A publisher having responsive website can ensure high revenue? Paying heed to blog published on ComScore.com ‘60% of total

Figuring the efficiency of Mobile Apps


As the number of people subscribing internet in their mobile phones is constantly and significantly rising. There were 349 million unique mobile users in India in 2014 and & 70% traffic is arriving from mobile phones on web. The data is encouraging for merchants and retailers to get them their apps developed and let the