Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertising space in real time.
Programmatic buying software is used to automate the buying, placement, and optimization of media inventory via a bidding system.
Automating the process means it can be done in real time and doesn’t rely on the human touch, manual insertions and manual trading.
Bid on an advertising inventory source through an advertising exchange in real time
For the opportunity to:
Show one specific ad to one anonymous consumer in one context on one device
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Flipkart, being India's largest e-commerce marketplace, always focuses on partnering the best, and our partnership with iCubesWire had helped us sustain this belief. The team work in getting desirable outcomes is commendable. Execution. Execution. Execution. It is the only mantra they follow.